The lead up to International Women’s Day has got me thinking about Dolly Parton’s greatest assets and why she has been a lifelong inspiration of The Write Field.
For women all over the world, #IWD is a time to reflect and amplify our collective voice. So what can we learn from Dolly Parton, beyond her musical voice alone?
Having been selected as the 2022 winner of the Courage and Civility Award for leaders who ‘aim high, find solutions and do it with civility’, Dolly is a fine example of values-driven leadership. Dolly’s loudest voice is heard through her music, but her most influential voice is evident in her leadership roles: patron of countless charities; medical research & hospital financier; student scholarship & global literacy scheme pioneer. In typical Dolly style, her response to this accolade was ‘when people are in a position to help, you should help.’ Dolly’s voice: simple, authentic, powerful.
Dolly’s own brand of feminism includes - but is not limited to - glitz and glam. She purveys an organic feminist approach that gives voice to women through the sharing of stories in verse, as well as ongoing cultural contributions to social progress. How can we apply this ethos to brand identity? Staying true to your core values really does help you to bring both your authentic self and a contagious sense of joy to what you do. The glitz and glam are optional, but we like a bit of that here too!
Your brand voice cultivation starts with your core values; like Dolly, they are your greatest asset.
Be unapologetically you; show up as you are in your branding identity.
Need help with the articulation of values and minimalism in your communications? Partnership with The Write Field can cultivate an authentic voice that translates to your audience.
This International Women’s Day, be more Dolly: keep your hair and your standards high … and always be kinder than necessary. Need further inspiration? Contact The Write Field today!
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